HospitalityNovotel
- Client
- Novotel
- Industry
- Hospitality
- What we did
- Brand IdentityBrand GuidelinesBrand Collateral
A complete brand identity and guideline system for Novotel, applied across print, digital and physical touchpoints.
The Identity
The visual system we built for Novotel: logo, colour, typography and how they work together.
Logo & Mark
A distinctive mark designed to be recognised at any size.
Colour & Type
A focused palette and type system that keeps every touchpoint consistent.
The Identity in the Wild
How the Novotel brand shows up across real-world touchpoints.
Signage & Stationery
The corporate identity applied to signage, stationery and print.
